Illustration by nob-c

Penang, 9 March 2016 – The Malaysian state of Penang will be hosting the second Penang Anime Matsuri themed, Magical Summer, PAM16. PAM16 is a family friendly festival (Matsuri) focusing on Anime, Cosplay, Games (ACG) and Japan pop culture. The festival will take place in the beautiful UNESCO World Heritage Site of George Town on 21 and 22 May 2016 at Dewan Sri Pinang and the Penang Esplanade.

Anisong is a genre of J-Pop music which centers on the theme songs from Japanese Animations (anime). This year, the I Love Anisong concert will be the biggest outdoor anisong concert in Malaysia and will feature popular anisong artistes from Japan, such as GARNiDELiA, motsu x DJ KAYA and DJ YURIA. LiSA, a regular on the Top 10 charts in Japan and who has performed sold out solo concerts at the Nippon Budokan and Makuhari Messe Convention Hall, will also be here in Penang to perform.

Cosplay is an activity where the participants get to act out their favorite characters from an anime, comics, a game (ACG) or even an original character invented based on their creativity. Coordinating the designs to make the costumes a reality or making it from scratch, learning tailoring, fashion design, acting, modelling and various skills along the way. It’s a hobby where participant make the 2D into 3D!

The panel of celebrity cosplayers has also increased and will bring together 7 international star cosplayers such as, Angie (Malaysia), Ely (Taiwan), Liui (The Philippines), Sansin (South Korea), Siu Tao (Hong Kong), Tomia (South Korea) and Ying Tze (Malaysia). These star cosplayers will be conducting cosplay workshops, aiming to help budding cosplayers with their craft.

Guest illustrators, nob-c from Japan and FeiGiap from Malaysia will also be on stage for illustration panels. nob-c is the illustrator behind PAM16’s main visual.

Event-goers can also purchase anime related merchandise at ‘Akiba Town’, street food at the ‘Food Street’ and fan-made merchandise at the ‘Creator’s Market’. An anime experience zone will also be set-up and fans can take pictures with anime photo-walls and the like. ‘Akiba Town’ will be in a brand new air-conditioned zone and the anime experience zone will be in Dewan Sri Pinang Hall.

Stage programs will feature workshops, meet-and-greet sessions and anime screenings.

Penang Anime Matsuri is the brainchild of SOZO, the company behind the Anime Festival Asia, and Penang Global Tourism, Penang’s tourism bureau. The festival aims to unite lovers of Japanese pop culture around the South East Asia region. It is supported by Anime Festival Asia, the state of Penang and the Consulate-General of Japan in Penang.

Event Name: Penang Anime Matsuri 2016 – Magical Summer!
Date: 21 and 22 May 2016
Venue: Esplanade, George Town
Ticket Prices:
Free access area – Free entry
Indoor exhibition halls + stage – RM15 per day
Concert + Exhibition + Stage – RM100 per day or RM180 for 2 days
For more information please refer to the Annex.
Official Website:
Facebook page:

Ticket sale for the concert will be via the website ( Attendees can also purchase tickets on the event day.


About Penang Global Tourism
Set up to promote, market and generate tourism to Penang state in Malaysia, Penang Global Tourism is a state tourism bureau that works with key tourism players locally and internationally. Also serving as the focal point for the coordination of all tourism activities, PGT as it is affectionately known, works with airlines and Tourism Malaysia offices worldwide in hosting media groups to Penang through FAM or familiarisation trips. PGT participates in overseas sales missions in world-renowned trade shows and the exposure has also contributed to Penang’s popularity as a destination, investment and habitat choices for many from around the world. On the home front, PGT conceptualised and jointly organises George Town Literary Festival which started in 2011, and supports annual events such as George Town Festival and Penang Island Jazz Festival. Tourism services provided by PGT include various maps distributed for free, a Tourist Information Centre right in town where tourists can walk in to obtain all sorts of information on Penang such as what’s happening around town. Besides that, PGT gathers and monitors data pertaining to tourism, and also provides information leaflets and booklets on Penang. All these efforts undeniably highlight Penang as Asia’s choice destination.

For more info on Penang log on to:


About SOZO
Tapping on Japan’s diverse wealth of entertainment content, SOZO has positioned itself to be the ‘bridge’, connecting Japan to SE Asia – by showcasing quality concerts, engaging retail experiences and creating meaningful online engagement to audiences and businesses across South East Asia.

Established in 2009, SOZO entertainment platforms include Anime Festival Asia, I Love Anisong, JLIVE ASIA, Japan Music Festival and many more. Previous projects by SOZO includes solo concerts for J-Pop artistes such as Kyary Pamyu Pamyu, May’n, Moshi Moshi Nippon 2015 in Singapore, Miku Expo in Jakarta, Funan Anime Matsuri, Penang Anime Matsuri and many more. In 2014, SOZO moved forward with a capital alliance with one of Japan’s largest talent management company Horipro. In 2015, SOZO also formed a capital alliance with Sony Music Entertainment (Japan).

For more information about SOZO, visit:

DISCLAIMER: The materials seen above was sent to Anime Pilipinas as a part of the promotional campaign of SOZO Pte. Ltd., and we are not responsible for the content. Subject to change without prior notice.