Screenshot of the Cool Japan Festival website in English.

Japanese conglomerate Hallo Hallo Business, Inc. will hold its first Cool Japan Festival event this November 7 and 8 at the TriNoma Activity Center in Quezon City.

Although the highlight of the event will be the performances by AKB48’s Team 8, it will also feature other performances, demonstrations and booths that aim to showcase Japanese culture, technology and products.

Saranggani Rep. Manny Pacquiao and Brazilian-Japanese model Daniel Matsunaga will appear as the event’s special guests. Admission to the event is free.

An updated map of the Cool Japan Festival venue.
An updated map of the Cool Japan Festival venue.


Here are the on-stage presentations during Cool Japan Festival, as translated directly from the Japanese version of the event’s website:

1. Concert – the 12-member AKB48 Team 8 will perform in the Philippines for the first time. Songs that appeal to the beauty of Japan will be sung.

2. International cosplayers: Alodia Cosplay Show – a cosplayer based in the Philippines. Interest among Japanese fans build up as the Akishibu Project kicks in.

3. Kawaii5 feat. Amachan – Amachan will be aired in the Philippines (on TV5) this October 2015. Her character perfecty suits the culture and tastes of the Philippines. She will surely be loved by the Filipino people.

4. Taiko Drum Performance – a group will showcase the taiko drums which will surely grab the attention of everyone who hears it.


Attendees can also visit these booths and demonstrations:

1. Team Lab Islands sketch aquarium – children can see their digitally-drawn fishes swim in a digital aquarium.

2. Team Lab Camera – members of the public simply stand in front of the cameras and the computers automatically generate the sceneries and themes.

3. Authentic sushi-making show – recognized as a cultural heritage by UNESCO, sushi-making will be demonstrated to Filipino audiences.

4. Makeup demonstration – free product demonstration and sampling. Free tutorials on the kawaii style.

5. Hello Kitty Event – selling of Sanrio merchandise plus meet-and-greet photo opportunities.

There will also be a karaoke booth and Japanese food stalls.


The event’s main attreaction will be the Cool Japan pop-up store will serve as a preview of the planned Cool Japan Mall, a 9-storey mall set to open in 2017 that aims to be a one-stop shop for Japanese merchandise.

The booth will sell and display various products straight from Japan, distribute Cool Japan survey forms and catalogues, accept membership applications presumably for their rewards program.


According to Cool Japan Mall‘s website, the mall will feature a museum for digital artwork uploaded to the Japanese website Pixiv, an interactive digital arts center by Team Lab, and a theater for the exclusive use of MNL48, the upcoming local sister group of AKB48.

It is not yet known exactly where the mall will be built, but it will be located somewhere in Metro Manila and will be announced during Cool Japan Festival.

Hallo Hallo Business Inc. (doing business as Hallo Hallo Alliance) is a conglomerate of Japanese companies based in the Philippines that aims to offer various services targeted to Filipinos such as retail and online shopping, banking, web domain and hosting, marketing research and VIP taxi service, among others.

UPDATE: The map of the event’s venue has been updated, as seen from the English version of its website.


Thanks to JM Santos Reyes for translating our Japanese sources.